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Case Studies

Case Study – Linkedin

Transforming LinkedIn’s Mobility Management

Client Overview

Company: LinkedIn
Region: EMEA, AMER and APAC
Devices Managed: 5,500 

Challenges

In 2021, LinkedIn, a global leader in professional networking, faced significant challenges in managing its mobile device estate across nine countries in the EMEA region. With a sprawling network of 2,500 devices, the company encountered several issues:

  • Internal Resource Constraints: Key internal teams were tied up in managing mobile devices, diverting focus from core business functions.
  • Service Delivery Issues: The complexity of managing multiple carriers and services led to inconsistent service delivery.
  • Poor Mobile Carrier & Device Estate Management: Lack of centralised oversight resulted in inefficiencies, underutilised devices, and unoptimised carrier plans.
  • Impact of Covid & Remote Work: The sudden shift to remote work due to Covid-19 exacerbated these challenges, creating additional strain on mobile resources and management capabilities.

Solution

To address these challenges, LinkedIn partnered with Touchcom in 2021 to implement a comprehensive Managed Mobility Services (MMS) solution tailored to their needs. The solution included:

  • Dedicated Onsite Global Project Management: A dedicated onsite Global Project Manager was put in place, freeing LinkedIn’s internal teams from day-to-day mobility management.
  • Centralised Asset Management Platform: A single platform was introduced for tracking, managing, and optimising all mobile devices across the region.
  • Comprehensive Device Clean-Up and Audit: Touchcom conducted a thorough audit of LinkedIn’s mobile estate, identifying unused or underutilised devices and services.
  • Consolidated Procurement Through One Vendor: All device procurement processes were streamlined through a single vendor, simplifying contract management and procurement.
  • Global Carrier Contract Management: Touchcom worked with existing and new mobile carriers to ensure competitive contract agreements were negotiated and managed new mobile carrier onboarding programs. 
  • Aligned EMEA Carrier Processes: Carrier processes were standardised across the region, simplifying management, and improving service consistency.
  • De-Coupled H/W from Carrier Contracts: Hardware was decoupled from carrier contracts, allowing for greater flexibility and cost savings.
  • Device Forecasting Model: A forecasting model was introduced to better predict and plan for device needs.
  • Utilised Current Device Estate: Existing devices were repurposed and optimised to avoid unnecessary expenditures.
  • Realised Residual H/W Value: Residual value from old hardware was recovered, contributing to the overall cost savings.

Benefits & Results

The implementation of the Touchcom MMS solution delivered substantial benefits to LinkedIn:

  • Proven ROI with Hard & Soft Savings: The solution delivered a strong return on investment (118%) by realising both direct cost savings and indirect efficiencies.
  • Repurposing Hardware & Services: By optimising the use of existing devices and services, LinkedIn avoided unnecessary expenses and reduced waste.
  • Substantial Uplift in End User Experience: The streamlined management process and improved service delivery significantly enhanced the experience for end users.
  • Seamless Management of Remote Workers: Despite the challenges posed by the Covid-19 pandemic, the MMS solution ensured uninterrupted service for remote workers, with zero downtime.
  • Significant Reduction in Mobile Carrier Costs: Managing Mobile Carrier contracts and ensuring their competitiveness, standardising carrier processes, and implementing better management tools led to a notable decrease in mobile carrier invoicing, unexpected charges, and bill shocks.
  • Expansion from EMEA to Global Support: The success of the MMS solution in EMEA warranted its expansion to a global scale, extending the benefits to LinkedIn’s entire global mobile estate.

Conclusion

LinkedIn’s partnership with Touchcom to implement a Managed Mobility Services solution proved to be a game-changer. By addressing the challenges of managing a complex mobile estate across multiple countries, the solution not only delivered significant cost savings which resulted in a Return on Investment of 118%, but also improved service delivery and end user satisfaction. The success of this initiative in EMEA paved the way for global expansion, underscoring the value of a well-executed mobility management strategy. Today, Touchcom manages LinkedIn’s Global Mobility Program across 36 locations in EMEA, APAC and AMER. 

This case study highlights how a tailored MMS (Managed Mobile Services) solution from Touchcom can transform the management of mobile devices, delivering both immediate and long-term benefits. 

If you are facing similar challenges, contact us to learn how we can help optimise your Global mobile operations.

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